To create a questionnaire with your business strategy in mind, Towers Perrin-ISR's Strategic Survey Design draws on two sources. For one, we rely on your own perspective on the critical issues relevant to the execution of your strategy. Our second source is Towers Perrin-ISR research. We have identified key cultural characteristics associated with high-performing organizations that excel at specific strategic priorities, such as innovation, customer orientation, or operating efficiency. Armed with this research, Towers Perrin-ISR can ensure that your pool of survey questions includes items that will determine how well your culture fits with your strategic focus.
To give just one example of how Strategic Survey Design works, a large pharmaceuticals company decided that innovation must be a key priority of its business strategy. When the company was planning its next employee survey with Towers Perrin-ISR, Strategic Survey Design was used to create a questionnaire that could determine the fit of the company's culture with the innovation imperative. This meant including questions designed to measure specific characteristics associated with financially successful innovative companies, such as high-quality information sharing, an emphasis on working in teams, and encouragement of risk taking, among others. The questions were drawn from both Towers Perrin-ISR's research and from the client company's own experiences promoting innovation.
Once the survey was completed, Towers Perrin-ISR compared the results with those of high-performing companies. The outcome: the firm could identify those elements of its culture that could impede the successful execution of its strategy.
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