What is it?
A Stockholder Survey is a definitive picture of what a company's stockholders like and dislike about the current state of the company.
Why do it?
Increasingly, stockholders have the opportunity thrust upon them to:
- Remove top management
- Sell the company to an organization hostile to the company's current management or strategy
- Divest pieces of the company
- Break up the entire company
When to do it?
Normally, a small representative sample surveyed annually is adequate. Update surveys may be conducted following particularly traumatic events on an as-needed basis.
How does it work?
A random stratified sample of stockholders is surveyed and analyzed by:
- Type of stock held: common, preferred, voting, non-voting
- Number of shares
- Duration of share ownership
- Institutional or non-institutional investor
- Income level
- Standard demographic categories
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